How to Evolve Your Sales Process

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Meet the Speakers

Wil Santiago

Terry Hedden, CEO, Marketopia

One of the toughest aspects of running an MSP is sales methodology. Sales can be a daunting facet to tackle! The “rules” seem to change often, and it can feel like an entirely different language than the “tech speak” you’re native in. Together, let’s move from confusion to clarity! 

Join Blackpoint Cyber in hosting CEO, Terry Hedden, from Marketopia! He will introduce his team’s sales methodology and how you can use it to increase your efficiency in cybersecurity sales. With decades of IT and business experience, you don’t want to miss his insight!

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Justin Weller, Director of Business Development, Blackpoint Cyber

Justin Weller

Back in 2003, Terry started Infinity Technology Solutions, leading the company to successfully transforming a $24,500 investment into one of the nation’s fastest growing and most successful Managed IT firms before selling Infinity to Zeno Office Solutions in 2012. He has now been the CEO of Marketopia for almost nine years. The company has grown from 0 to 130 professionals in 6.5 years and has been ranked as one of the fastest-growing privately held firms in the USA three times according to Inc. Magazine. Terry enjoys giving back to the technology industry through 200+ speaking engagements per year and consulting with firms on topics related to marketing, sales, business growth, managed IT services, cloud computing, and entrepreneurship.

Justin has been in the IT industry for almost 10 years. After working for, then running, MSPs, he joined Datto’s team for three years, specializing in PSA and RMMs. Justin came aboard the Blackpoint team this fall and has used his background in both sales and tech to help communicate the Blackpoint message. With Justin, you’re in for a dynamic and enthusiastic conversation!

Begin to enhance your sales process to grow your business

Learn how to become a trusted advisor for prospects and clients

Build out your team with the four necessary sales roles

Receive Terry’s step-by-step advice, from the initial conversation to contract agreement